Cookie Langs brings fast foreign language learning into fashion

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The world may be getting proverbially smaller, but for those who work in fashion, the world has gotten much, much bigger.

Historically, the fashion industry was rooted in the four fashion capitals – New York, London, Milan and Paris, but today the industry has exploded beyond these 4 cities. There are fashion weeks in Africa, China and India. Production channels now include Portugal, Brazil and Morocco. Fashion publications have grown to include editions in Mexico, Japan and the Netherlands, meaning the addition of editors from those countries. With the creation of the Latin American Fashion Summit, all of Latin America is now a major player in fashion. The need to have – at the very least – conversational skills in multiple languages ​​in fashion is now greater than it has ever been.

That’s why Cookie Langs, one of the world’s largest AI language learning platforms, wants fashionable people to adopt their platform as a method of learning a language to advance, or simply help. , their career.

Founded by Sang Choi and Adele Song, a husband and wife duo who between them have Cambridge and Colombian backgrounds and a strong commitment to language and technology, they created Cookie Langs to help immigrant communities New York to learn English. Since then, their platform has been adopted in a variety of areas and has been especially popular with online content creators who use Cookie Langs to drive engagement, follower growth, and revenue through the platform. entertainment-based AI language. Cookie Langs has become such an instrumental language-learning technology that they have collaborated with Oxford University Press to use the Oxford 2000 Word List in a game app to bring vocabulary learning to new audiences in a new way.

Cookie Langs is ultimately a language learning marketplace. Using speech recognition, translation and pronunciation correction technologies, Cookie Langs takes user-generated content (users contribute instructional videos to generate revenue) which AI then turns into clips conversational video. The AI ​​then uses its emotion and sentiment recognition to recommend relevant content to users while using its eye-tracking dictionary. For the latter, when a user stares at a word for more than 2 seconds, the pronunciation and meaning appear. Moreover, it is free for users; as it is a marketplace, it works thanks to users who contribute content to the platform in their native language.

“We make entertainment and engagement our core characteristics at Cookie Langs,” Song says. “We do this because we know that learners need more support and motivation for difficult-to-learn languages, otherwise they will give up.”

“In the fashion industry, the biggest apparel markets are China, the United States and the United Kingdom, which would make Mandarin and English two very important languages ​​in fashion. Yet , Paris is also a fashion hub and you have India and Bangladesh as manufacturing hubs,” Choi explains. “So for a professional in the fashion industry, a basic to advanced level of Mandarin and French is desirable and, of course, fluency in English.And if on a manufacturing trip to a foreign country, having at least a basic understanding of local dialogue can greatly improve business results, or just to make friends.

As the platform continues to grow and grow, not only in its user base, but also in the experts who join the team. Recently, Dr. Jeff Melendez joined Cookie Langs as an associate. He was a professor at Columbia University, a school principal in New York State, and the founder of the Zeal Education Group. Melendez wants to introduce Cookie Langs’ Spanish learning solution to American schools and also share it with students from Mexico and Colombia who can monetize the experience by uploading Spanish videos to the platform.

“Our mission is simple,” says Song. “It’s to relieve the stress of studying English or any other foreign language so that people can find deeper success in their lives.”

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