Global English Learning Market to Surpass US$35.78 Billion by 2030, According to The Brainy Insights


NEWARK, New Jersey, May 9, 2022 /PRNewswire/ — According to a report published by The Brainy Insights, the Global English learning market should go from $11.35 billion in 2021 for $35.78 billion by 2030, at a CAGR of 13.6% over the forecast period 2022-2030.


The growing use of English as the primary language for business communications will drive the English learning market. The use of English helps businesses reach a wider customer base, as around 0.4 billion people are native English speakers and around 2 billion use English as a second language. English is also the language of commerce, science, research and academics. Growing demand for degree courses from top universities in English-speaking countries will also contribute to the growth of the market. Students who aspire to study abroad must pass an English proficiency test. This test assesses the spoken and written English skills of students, as these essential communication skills are required to reside in these countries. Growing internet penetration and increasing adoption of smart and connected devices are some of the factors that will drive the English language learning market over the forecast period. Due to the pandemic-induced lockdown, the shift to e-learning platforms has opened up the market for digital content creation and education. This change is likely to dominate the education sector due to its accessible, convenient and affordable nature.

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With innovations and product developments using artificial intelligence and augmented reality, the scope of AI and AR applications in online education is bound to expand. These increased applications of AI and AR facilitate the development of engaging and interactive teaching courses. More such AI and AR utilities in the English language learning industry will provide lucrative opportunities for market players. With the increase in the number of online users, cyber attacks are also seen. The industry’s poor data security and privacy regulations make users vulnerable to data theft and leakage. The mentioned risks associated with the use of e-learning platforms may hinder the growth of the market. The presence of erroneous beliefs that English is hard to learn, a language associated with colonization, and has no use in the countryside of developing economies will pose a challenge for the growth of the market.

An increase in the adoption of smart and connected devices, complemented by an equal increase in the number of online users, will drive the growth of the English language learning market. Rising government spending on the development of e-learning platforms and creation of digital content for the education sector is also expected to contribute to the growth of the market.

Get a detailed analysis of the impact of COVID-19 on the English language learning market:

Key players operating in the global English language learning market are:

  • Cambridge University Hurry

  • Rosetta Stone Inc.

  • Sanako Company

  • Duolingo Inc.

  • Busuu Ltd.

  • McGraw-Hill Education Inc.

  • Houghton Mifflin Harcourt

  • Memrise Inc.

  • Transparent Language Inc.

  • New Eastern Education and Technology Group

To strengthen their position in the global English language learning market, the major players are now focusing on adopting strategies such as product innovations, recent developments, mergers and acquisitions, joint ventures, partnerships and collaborations.

  • Duolingo Inc., a major market player in the global English learning industry, has announced that it is in discussions with the Australian government to allow its English language test to be considered for its English language requirements for student visas. Ireland accepts the Duolingo English test to grant student visas. This acceptance by other states will stimulate the market and attract more users.

  • New market players are emerging in the industry to exploit the lucrative market opportunities. ELSA – English Language Speech Assistant is an app that does not help any native English speakers with their English skills. It provides a simple and short c= lesson that corrects pronunciations and improves learners’ speech.

The individual learner segment dominated the market with around 44% and a market value of around 4.99 billion in 2021.

The end-user segment is divided into individual users, corporate learners, educational institutions, and government institutions. The individual user segment dominated the market with a market share of around 44% and a market value of around 4.99 billion in 2021. Rising demand for customizable courses based on learning needs of an individual has contributed to the dominance of this segment in the market. .

The e-learning segment is expected to grow at the fastest CAGR of 16.3% during the forecast period.

The methodology segment is divided into online learning, offline/in-class learning, and blended learning. During the forecast period, the e-learning segment is expected to grow at the fastest CAGR of 16.3%. Online learning provides access to all available resources and new technologies. Advanced technology applications make learning easy, engaging and interactive. Online learning offers time flexibility and access to the best teachers in the world. Online English learning courses can be customized to suit an individual’s needs. Features like performance tracking and daily goals provide a sense of accomplishment that instills self-discipline and confidence.

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English Language Learning Market Regional Segment Analysis

  • North America (WE, Canada, Mexico)

  • Europe (Germany, FranceUK, Italy, Spain& the rest of Europe)

  • Asia Pacific (China, Japan, India& the rest of Asia Pacific)

  • South America (Brazil and the rest of South America)

  • The Middle East and Africa (UNITED ARAB EMIRATES, South AfricaThe rest of Middle East and Africa)

Among all regions, the North American region has emerged as the largest market for the global English language learning market, growing around 32.6% in 2021. Asia Pacific is expected to be the largest market during the forecast period. The growing integration of the world with the increasingly interconnected nature of businesses, economies, and trade has prompted the Chinese government to introduce initiatives promoting the learning of English as a second language. English as a primary language in business and commerce has increased the demand for English proficient employees. The growing nature of developing economies in China and India exposed them to the international trade order, resulting in the need to introduce English as a compulsory language in educational institutions. Growing globalization and growing government initiatives promoting English language learning will aid in the growth of the market.

About the report:

The global English language learning market is analyzed on the basis of value (USD billion). All segments were analyzed globally, regionally and nationally. The study includes analysis of more than 30 countries for each coin. The report analyzes the drivers, opportunities, restraints and challenges to gain a critical overview of the market. The study includes Porter’s five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position analysis, distribution and marketing channel analysis.

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