Ministry shoots short films in foreign languages ​​to boost tourism – The New Indian Express

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NEW DELHI: As part of its mega campaign to promote India as a “preferred destination all year round”, the Ministry of Tourism has prepared short promotional videos under its “Incredible India” brand in nine foreign languages, including Russian, Korean, Thai, Japanese, Italian, German, Spanish, French and Arabic. Each language has two versions 30 seconds and the longer version 60 seconds.

According to the officials, the promotions will indeed run on all social media platforms. “Since the launch of the ‘Incredible India’ campaign, the ministry has conducted promotional activities in all major foreign languages; whether it is creation on printed or digital support and promotional films. For specific markets, the ministry uses different language. The newly released videos will be widely used on all social media platforms,” said an official from the Ministry of Tourism, who is familiar with the publicity and promotion campaigns.
Earlier, the ministry issued promotional brochures for Unesco World Heritage Sites – Great Himalayan National Park Conservation Area, Mahabodhi Temple, Manas Wildlife Sanctuary, Rock Shelters of Bhimbetka, Champaner Pavagadh Archaeological Park and Ramappa Temple.

When the government resumed tourist visas for supervised tourists after a two-year hiatus in March, it launched “Namaste World India”—India Welcome You—reopening a creative series, which featured Hampi (Karnataka), the desert of Jaisalmer (Rajasthan), Varansai (Uttar Pradesh), Golden Temple (Punjab), Jaipur (Rajasthan), Nanda Devi and the Valley of Flowers (Uttrakhand).

Top 10 countries from where India received maximum tourists in 2021 are USA, Bangladesh, UK, Canada, Nepal, Afghanistan, Australia, Germany, Portugal and France.
With the recovery of domestic tourism after the Covid pandemic, the ministry is working to strengthen its campaigns and media planning through new strategies and promotional activities. The focus is on its flagship campaigns such as Incredible India and Dekho Apna Desh (Explore Your Own Country), an initiative to inspire Indian citizens to visit different places.

The ongoing exercise to spruce up the Incredible India campaign is in line with Prime Minister Narendra Modi’s directives to transform its website to par with the world’s top tourism portals.
To achieve this objective, the ministry will engage a private agency to provide advice on various aspects related to strategic and tactical planning as well as the formulation of the digital media strategy.

NEW DELHI: As part of its mega campaign to promote India as a “preferred destination all year round”, the Ministry of Tourism has prepared short promotional videos under its “Incredible India” brand in nine foreign languages, including Russian, Korean, Thai, Japanese, Italian, German, Spanish, French and Arabic. Each language has two versions 30 seconds and the longer version 60 seconds. According to the officials, the promotions will indeed run on all social media platforms. “Since the launch of the ‘Incredible India’ campaign, the ministry has conducted promotional activities in all major foreign languages; whether it is creation on printed or digital support and promotional films. For specific markets, the ministry uses different language. The newly released videos will be widely used on all social media platforms,” said an official from the Ministry of Tourism, who is familiar with the publicity and promotion campaigns. Earlier, the ministry issued promotional brochures for Unesco World Heritage Sites – Great Himalayan National Park Conservation Area, Mahabodhi Temple, Manas Wildlife Sanctuary, Rock Shelters of Bhimbetka, Champaner Pavagadh Archaeological Park and Ramappa Temple. When the government resumed tourist visas for supervised tourists after a two-year hiatus in March, it launched “Namaste World India”—India Welcome You—reopening a creative series, which featured Hampi (Karnataka), the desert of Jaisalmer (Rajasthan), Varansai (Uttar Pradesh), Golden Temple (Punjab), Jaipur (Rajasthan), Nanda Devi and the Valley of Flowers (Uttrakhand). Top 10 countries from where India received maximum tourists in 2021 are USA, Bangladesh, UK, Canada, Nepal, Afghanistan, Australia, Germany, Portugal and France. With the recovery of domestic tourism after the Covid pandemic, the ministry is working to strengthen its campaigns and media planning through new strategies and promotional activities. The focus is on its flagship campaigns such as Incredible India and Dekho Apna Desh (Explore Your Own Country), an initiative to inspire Indian citizens to visit different places. The ongoing exercise to spruce up the Incredible India campaign is in line with Prime Minister Narendra Modi’s directives to transform its website to par with the world’s top tourism portals. To achieve this objective, the ministry will engage a private agency to provide advice on various aspects related to strategic and tactical planning as well as the formulation of the digital media strategy.

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