Vietnamese spend an average of 17 minutes a day learning foreign languages ​​on apps

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Ms. Uyen, a media company manager in District 1 (HCM City), started learning English on the app during the social distancing period. At that time, she was at home and thinking a lot, so the mother decided to spend 15-30 minutes a day on extra lessons. Now, although she no longer studies regularly like she used to, Uyen still takes advantage of certain evenings during the week to study English on the app.

To encourage her daughter to explore foreign languages ​​together, she gave her a condition that she had to open an app in English for 15 minutes before she could play games on her phone for 15 minutes.

According to Duolingo statistics, the number of daily active users in Vietnam almost doubled from 2020 to 2021, especially during the pandemic, an incredible growth without any media campaign.

According to a 2021 survey by market research firm Q&Me, Vietnamese learn foreign languages ​​to travel and discover other countries (32%); understand foreign books, movies and music (24%); and discovering other foreign cultures (22%).

Duolingo’s survey of this time period shows that many people turned to learning a foreign language for a simpler reason during the pandemic: they wanted to connect with the people they love, as well as with friends and cultures that motivate them during difficult times.

According to Duolingo, in Vietnam, Chinese and Japanese are the most popular choices on the app. On average, each user spends more than 17 minutes per day using the app, usually at 9 p.m.

Duolingo’s global data shows that in the Vietnamese market, Korean is the fourth most popular language chosen. The number of users wanting to learn the language doubled when the Korean Squid Game series was released.

In addition to Korean, the “Emily in Paris” series is also a source of inspiration for learning French around the world. According to a Duolingo report, the number of people learning French increased by 30% between 2020 and 2021.

Hai Dang

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